Hey, I’m Selene
I’m a business lawyer with a background in Big Law — now working with coaches, creators, and online entrepreneurs.
I’m here to help you structure your business, contracts, and deals in a way that actually makes sense for how you operate.
Phase 1: Big Law and High-Stakes Transactions
I didn’t start my career in the online business world.
I started working as an M&A lawyer on international deals in Big Law — drafting and negotiating contracts for startups, investors, private equity firms, and global companies.
These were complex, cross-border transactions with high-stakes.
The work was detail-heavy and very precise.
Every clause had a purpose.
Every risk was considered.
Every deal had to hold up under pressure.
That’s where I learned what actually makes a contract solid — and what makes it fall apart.
Phase 2: Discovering the Online Business World (And What Was Wrong With It)
Not to age myself, but around that time, I was also watching a completely different world explode online.
Coaches launching programs.
Creators building brands.
Entrepreneurs selling digital products and services.
Naturally, I got curious about the legal side of it.
And when I looked into it, my first thought was:
…who the fluff is writing these contracts?
The, I realized that a lot of these templates were created by lawyers who:
didn’t have real experience drafting high-quality contracts
didn’t even try to understand how coaches, creators, and the digital products business actually operated
created generic contracts that missed important niche-specific risks
and (let’s be honest) were selling to an audience that wouldn’t know what a strong contract should look like anyway
Which meant online entrepreneurs were relying on contracts that didn’t actually protect them.
That’s when I realized there was a major gap.
So, that's where I stepped into it and started Selene the Lawyer.
Phase 3: From Lawyer to Strategic Partner
After working with thousands of entrepreneurs in this space, something shifted.
I wasn’t just drafting contracts anymore.
I was seeing patterns in:
what business models and offers worked — and what failed
how deals could be negotiated for maximum upside
where people were unknowingly giving away too much
and how most problems could have been avoided with a better structure upfront
And naturally, my role evolved.
Today, I still create contract templates and draft custom agreements — that’s a core part of my work.
But alongside that, I’ve become a strategic partner to my clients, helping them:
structure their businesses more intelligently
spot where they might be leaving opportunities on the table
identify risks early (before they turn into real problems)
and make decisions that support long-term growth
Because a contract is never just a document. It’s a reflection of how your business is designed.
What I Do Now
Today, I help online entrepreneurs structure their businesses, contracts, and deals in a way that protects them — and supports how they grow.
These are my core offers and how we can work together:
1️⃣ Start with Contract Templates
Most people begin with a contract template.
If you’re setting up your business or refining your offers, my contract templates will give you a solid legal foundation and help you:
set clear boundaries with clients
protect your content and intellectual property
and avoid common legal mistakes early on
2️⃣ Then Move Into Legal Strategy
At some point, templates aren’t enough anymore.
That’s where the Online Business Legal Strategy Session comes in.
This is my flagship service — where we look at your business more holistically.
We focus on:
how your business is structured
where risks may show up as you grow
and how to make smarter decisions around your offers, pricing, and positioning
3️⃣ Structure Your Deals & Contracts for Maximum Upside & Minimal Risk
As your business grows, you’ll start entering collaborations, partnerships, licensing deals, and higher-value client agreements
And this is where most people either (1) leave money on the table or (2) take on unnecessary risk.
I can help you:
structure deals for better leverage and upside through my my Deal Strategy Sessions
fix contracts before you sign them with my Contract Review & Revision service
and create custom agreements when templates no longer fit with my Custom Contract service
4️⃣ Step Into Bigger Opportunities
For some clients, the next step is bigger.
Acquiring a business.
Investing in one.
Or structuring more complex transactions.
That’s where my Business Acquisition & Deal Structuring Advisory comes in.
My Background
International business lawyer (admitted to The Netherlands Bar)
Cross-border experience: based between Amsterdam and Florida, serving clients worldwide.
Former Big Law associate in international mergers & acquisitions. Although I am no longer active in the M&A world, I still draft and negotiate contracts for venture capital deals that involve tech startups. Check out my latest deals on this deal list.
Current work: drafting and reviewing contracts & helping online business, creators, and service-based entrepreneurs optimize their business, while keeping them safe
Clients include: entrepreneurs, creators, and small businesses across the U.S. and Europe
Mission: My mission is to make every coach, creator, and entrepreneur feel as protected as a Fortune 500 company — without the bureaucracy or the billable hours.
For a full overview of my professional background, check out my LinkedIn profile.
💛 Let’s Protect & Grow Your Business
If you want to stop second-guessing your contracts and start making the right business decisions: