The Ultimate Instagram Post Price List: 5+ Add-Ons That 3× Your Brand Deals (+ Calculator)
What do you need to include in your Instagram post price list to maximize income? I’m sharing the key add-ons that multiply your base rate—so brands pay for everything they use, not just the post.
As a business lawyer for influencers (and a creator who sells digital products), I review sponsorship contracts and rate cards every week. Most underpayment happens because the Instagram post price list only shows a base rate—no exclusivity, no usage, no whitelisting, no time-boxed link-in-bio, and no paid revisions.
In this guide, you’ll see exactly what to include in an Instagram post price list template (from nano influencer rates to macro), how to price each add-on, a quick how much should I charge for Instagram post calculator, and notes on how brands typically pay on Instagram—so you stop leaving money on the table.
By the end, you’ll have plug-and-play lines for your Instagram post price list, percentage ranges that fit real brand budgets, and a simple math model you can reuse to 3× a single deal—then include it in your contract so it actually sticks.
Before you dive in: grab my FREE Influencer Rate Card by subscribing to my newsletter below. It includes descriptions, time limits, and disclaimers—and pairs perfectly with my Brand Sponsorship Contract Template to make these fees enforceable.
This post is all about the key add-ons you must include in your Instagram post price list to maximize your income.
Ultimate Instagram Post Price List
Start with the Base Rates (+ FREE Instagram Post Price List for Influencers)
Before you add profit boosters, lock in clear base rates for each deliverable. Your Instagram post price list should make it obvious what the base rates include—and what they don’t (even if they’re just nano influencer rates).
Price each deliverable separately:
Reel (consider Dedicated vs Integrated)
Story (per frame and as 3- or 5-frame bundles)
Photo Post
Carousel
Spell out what’s included in the base (so everything else is a paid add-on):
Deliverable: e.g., 1× Reel (30–60s) or 1× Photo Post
Creative: 1 caption (up to __ words/characters)
Revisions: 1 round included (minor edits only)
Timeline: Draft by [X] days, go-live within [Y] days of approval
Posting window: Post within [Z] days after approval
Reporting: 1 post-performance screenshot (optional)
What to leave out of the base (on purpose):
Exclusivity, usage (organic/ads), whitelisting/Spark Ads, link-in-bio time, extra revisions/alt cuts, raw files—all priced below as add-ons.
Dedicated vs Integrated Reels (set two base lines):
Dedicated Reel: the video is about the brand/product only → higher base.
Integrated Reel: the product is woven into broader content → lower base.
This lets brands choose the exposure level—and you price accordingly.
Story pricing tip: List per-frame and bundle rates (3 or 5 frames). Brands often upgrade once they see the bundle value.
Common mistake to avoid: Don’t “hide” add-ons in the base rate in your Instagram post price list. Keeping base lean + add-ons explicit makes upsells natural and defensible in negotiations.
Subscribe to download the FREE Influencer Rate Card to copy these base-rate lines (with blanks for durations, word counts, and included revisions).
Need help setting the number for your base? Read: How Much Should I Charge as an Influencer in 2025? 15 Crucial Factors (+ Example Calculation).
The 5+ Key Add-Ons for a Money-Making Instagram Post Price List Free of Fluff
1. Exclusivity Rate (get paid for what you can’t do)
What it is: A paid restriction on working with competitors for a set time.
Why it matters: Exclusivity blocks future income—if you don’t charge for it, you’re subsidising the brand’s category monopoly on your page.
How to price (simple rule): Charge a percentage of your base rate per 30 days of exclusivity.
Typical starter ranges: +20–30% for each month/30 days
For broad categories (e.g., all “skincare”), charge at the top of your range or more.
For narrow categories (e.g., “vitamin C serums only”), charge towards the middle/low end.
Example (stacked on your base):
Base (1 Reel) = $1,500
Brand wants 60 days exclusivity at 30%/30 days → 30% × $1,500 × 2 = $900 add-on
And, in any case, NEVER except exclusivity for an indefinite period or in perpetuity. ALWAYS lock in the number of days in your brand sponsorship contract.
In your brand sponsorship contract, you need to make exclusivity precise (so it’s fair—and enforceable):
Competitor definition: Limit to direct competitors offering the same product type to the same audience.
Scope limiters: Cap by category, geography, and platform (e.g., Instagram only, not TikTok/YouTube).
Duration: 30–90 days is common. Never perpetuity.
Carve-outs: Allow unpaid mentions, prior obligations, and affiliate links with no brand conflict.
My Brand Sponsorship Contract Template includes an Instagram post price list (actually a complete influencer rate card for all your social media platforms). It also defines “Competitor” tightly, limiting your exclusivity to true competitors (not your entire industry), and it will time-box exclusivity so you actually get paid for it.
2. Usage Rights Fee (license for brand use—organic vs paid ads)
What it is: A paid license letting the brand use your content from your feed (their socials, site, emails) and/or in paid advertising. These are not the same rights—price them separately.
Why it matters: Usage often out-earns the post. If it’s not on your Instagram post price list, brands will assume it’s included.
How to price (simple rule): Charge a percentage of your base rate per 30 days of use.
Organic use (brand-owned channels): +20–40% / 30 days
Examples: brand’s Instagram feed/Stories, website, email newsletter.Paid ads / performance marketing: +40–80% / 30 days
Examples: IG/FB Ads, Spark/TikTok Ads from the brand’s ad account.Many brands plan quarterly—offer 90-day blocks. (You can incentivize with 2.5× the monthly fee instead of 3× for prepayment.)
Scope it precisely in your brand sponsorship contract (so it’s enforceable):
Where: List exact channels (e.g., “brand’s Instagram + website,” not “all media”).
How: Organic vs paid ads (whitelisting from your handle is a separate fee below).
Edits: Do not allow them to edit your video with your face. Only you may edit the videos (at an additional fee).
Credit: Require @tag/handle where feasible.
Term: Fixed months—never “in perpetuity.”
Example (stacked on your base):
Base (1 Reel) = $1,500
Brand wants Organic use for 60 days at 20%/30 days → 0.20 × 1,500 × 2 = $600
Brand also wants Paid ads for 60 days at 40%/30 days → 0.40 × 1,500 × 2 = $1,200
Total usage add-ons = $600 + $1,200 = $1,800
Common pitfalls to reject:
“All media, worldwide, in perpetuity.” → Replace with specific channels, territory, and dates.
“Paid boosting included in usage.” → Separate Organic vs Paid ads lines.
“We’ll just repost everywhere.” → Everywhere = everywhere paid.
Simply insert the numbers for organic vs paid usage in the FREE Instagram post price list template—instant when you join my newsletter.
My Brand Sponsorship Contract Template includes an Instagram post price list (actually a complete influencer rate card for all your social media platforms). It allows you to time-box usage and enforce monthly, upfront usage fees for clean, monthly cash flow.
3. Whitelisting Fee (ads from your handle—charge for the trust & reach)
What it is: Permission for the brand to run paid ads from your handle (boost your sponsored post / Spark Ads / creator licensing). The ad shows as coming from you, while the brand controls targeting and spend.
Important: This is not the same as usage on the brand’s channels—price it separately in your Instagram post price list.
Why it matters: Your name, avatar, and audience credibility lift performance (lower CPMs, higher CTR). It also risks audience fatigue and associates your handle with the brand’s claims—so it must be paid, time-boxed, and controlled.
How to price (simple rule): Charge a percentage of your base rate per 30 days of whitelisting. The typical starter range: +20–40% / 30 days.
Example (stacked on your base):
Base (1 Reel) = $1,500
Whitelisting for 60 days at 30%/30 days → 0.30 × 1,500 × 2 = $900 add-on
Simply add your whitelisting percentage to the FREE Instagram post price list template—instantly when you join my newsletter.
My Brand Sponsorship Contract Template includes full whitelisting protections and includes, not just an Instagram post price list, but a full influencer rate card for all types of social media — so these fees are legally enforceable.
4. Link-in-Bio Fee (charge for premium real estate)
What it is: A paid placement of the brand’s link in your Instagram bio for a set period.
Why it matters: Your bio is prime real estate. A bio link drives warm traffic and conversions—and displaces your own link—so it must be time-boxed and paid.
How to price (simple rule) in your Instagram post price list: Charge either a flat fee or a percentage of your base rate per 30 days in your Instagram post price list.
Typical starter ranges: +10–25% / 30 days, with shorter options at a premium (7 or 14 days).
Example (stacked on your base):
Base (1 Reel) = $1,500
Link-in-bio for 60 days at 10%/30 days → 0.10 × 1,500 × 2 = $300 add-on
Simply fill in the link-in-bio percentage and duration in the FREE Instagram post price list template—instant access when you join my newsletter.
My Brand Sponsorship Contract Template includes a schedule for your full influencer rate card (not just an Instagram post price list) and clear language to time-box and enforce link-in-bio rates.
5. Revision & Editing Rates (stop scope creep before it starts)
What it is: Paid work for changes beyond what your base rate includes.
Why it matters: Without a clear line item on your Instagram post price list, brands assume unlimited tweaks—burning hours you can’t bill.
Set the baseline (in your base rate):
1 round included (minor edits only).
One consolidated feedback list within __ hours of delivery.
No reshoots unless due to your error.
How to price (simple, defensible menu):
Extra revision round: flat fee or +10–25% of base per round.
Rush turnarounds (<48h): +25–50% of base.
Example (stacked on your base):
Base (1 Reel) = $1,500
2 extra revision rounds at 15%/round → 0.15 × 1,500 × 2 = $450
Contract language to include in your brand sponsorship contract to make it stick:
Define a “revision round” as one consolidated list; extra emails/threads = new round.
Set a feedback window (e.g., 72 hours); late notes = new scope.
Clarify that script/brief changes after approval trigger reshoot fees.
Include your rate so these items are enforceable.
Plug these exact lines (with your chosen percentages) into the FREE Instagram post price list template—instant access when you join my newsletter.
My Brand Sponsorship Contract Template defines revision rounds, sets feedback windows, and lets you include your Instagram post price list so every extra round, cut, and rush fee is billable.
Bonus: Package Deals (turn one-offs into high-AOV bundles)
What it is: Pre-set content bundles (e.g., “4 Reels in 30 days” or “1 Reel + 3 Story frames”) offered at a small discount to secure volume.
Why it matters: Packages lift average order value, improve performance via repetition, and simplify approvals. Brands love a clean, pre-priced option.
How to price (simple rule): Offer 15–25% off the base deliverables only (keep add-ons billed normally per post and per 30 days).
Easy packages to include on your Instagram post price list:
Monthly Series: 1 Reel/week × 4 weeks (discounted base; add-ons per post).
Reel + Stories Stack: 1 Reel + 3 Story frames (or 5) for the same campaign.
Multi-Platform Mirror: 1 video posted to Instagram + TikTok (distinct posting fees; shared add-ons optional).
Example (stacked on your base):
Base Reel = $1,500; 3 Story frames = $450 → Base subtotal = $1,950
20% discount on base deliverables only → $1,950 × 0.80 = $1,560 (discounted base)
Add-ons (unchanged; billed per standard rates):
Usage (Ads) 40%/30 days × 60 days → 0.40 × $1,500 × 2 = $1,200
Whitelisting 30%/30 days × 60 days → 0.30 × $1,500 × 2 = $900
Link-in-bio 10%/30 days × 60 days → 0.10 × $1,500 × 2 = $300
Grand total with these add-ons:
$1,560 (discounted base) + $1,200 + $900 + $300 = $3,960
Add these package lines (with your chosen discount and schedule window) using my FREE Instagram Post Price List Template—instant access when you join my newsletter.
My Brand Sponsorship Contract Template includes a Schedule A for your full influencer rate card, plus clear package, reschedule, and kill-fee language so bundle deals stay profitable.
Example: Instagram Post Price List Calculator (copy this math)
Now, you know exactly what you need in your Instagram post price list to maximise your brand deals.
Let me show you a practical example by way of an Instagram post price list calculator to figure out how these factors will 3x your income from a single sponsored post.
I’m using the following assumptions for my example:
Base rate for a single Reel: $1,500
Exclusivity: +30% for 30 days
Usage rights: +40% for 30 days
Link in bio: +10% for 30 days
Whitelisting: +30% for 30 days
Now, let me give you two different scenarios:
Scenario A — 60 days (2 months)
Base = $1,500
Exclusivity = 0.30 × 1,500 × 2 = $900
Usage (Ads) = 0.40 × 1,500 × 2 = $1,200
Link-in-bio = 0.10 × 1,500 × 2 = $300
Whitelisting = 0.30 × 1,500 × 2 = $900
Total add-ons = $3,300 → Grand total = $4,800
You got 3.2x your base ratel!
Scenario B — 90 days (3 months)
Base = $1,500
Exclusivity = 0.30 × 1,500 × 3 = $1,350
Usage (Ads) = 0.40 × 1,500 × 3 = $1,800
Link-in-bio = 0.10 × 1,500 × 3 = $450
Whitelisting = 0.30 × 1,500 × 3 = $1,350
Total add-ons = $4,950 → Grand total = $6,450
You got 4.3x your base rate!
Want to create these conversions for your brand deals? Get the FREE Instagram Post Price List Template—instant access when you join my newsletter.
How do brands pay influencers on Instagram? (set it up so you actually get paid)
Most brands still pay by invoice on Net 30–90 after delivery or posting—but that timing pushes risk onto you. A cleaner, creator-friendly setup is milestone billing: 50% upfront to start production and 50% before posting (after draft approval).
For anything that’s time-based—exclusivity, usage, whitelisting, link-in-bio—treat them like mini-subscriptions: charge per 30 days, prepaid for each period selected, with renewals billed in advance. If a brand uses a marketplace with instant payout, great—still attach your Instagram post price list and have them sign your contract so all rates and add-ons are enforceable.
Lock this into your brand sponsorship contract so cash flow isn’t a negotiation every time. Spell out payment triggers (“50% on signature; 50% on approval, before go-live”) and late fees (e.g., 1.5%/month or legal max). Add a kill fee if the project dies after you’ve delivered a draft. Specify method and fees (ACH/wire acceptable; the brand covers transfer/FX fees) and the currency you invoice in. Most importantly, include “no rights without payment” language: usage, whitelisting, and link-in-bio do not begin—and may be paused or revoked—until the corresponding fees are paid. If payment is overdue after a short cure period, you can suspend performance, remove the bio link, and require takedown of any off-scope use.
Grab the FREE Influencer Rate Card to create your ultimate Instagram post price list. When you’re ready to lock it down legally, my Brand Sponsorship Contract Template includes deposits, late fees, kill fees, and that crucial no-rights-without-payment clause—plus a full influencer rate card.
The Ultimate Brand Sponsorship Contract (Including a Complete Instagram Post Price List Template)
Your pricing only works if the contract backs it up. Use my Brand Sponsorship Contract Template to lock in your add-ons and get paid on time—every time.
What you get (fast wins):
Includes your full rate card (so add-ons are enforceable)
Time-box exclusivity, usage, whitelisting, and link-in-bio (per 30 days)
Milestone billing (50% upfront, 50% before posting) + late fees + kill fee
No rights without payment + pause/takedown powers if invoices slip
Tight competitor definition and editing restrictions to protect your brand
Get the Brand Sponsorship Contract Template and make every add-on billable!
This post was all about the essential rates to include in your Instagram post price list to 3x your income from brand deals.
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