5+ Key Add-Ons for Your Instagram Post Price List to 3x Your Brand Deals (+ Example Calculation)
Want to know exactly what rate you should include in your Instagram post price list? I’m sharing the essential rates you must include to avoid getting underpaid and increase your income!
As a creator on Instagram, you want to ensure you have all the rates you need on your Instagram post price list to ensure you don’t get underpaid and earn more. As a lawyer for influencers and creators like you, I have seen many different Instagram rate cards, and I’m sharing exactly which rates you should include and how to get the most from your brand deals.
You will learn all the essentials you need in your Instagram post price list so you know what to include in your influencer rate card, from nano influencer rates to rates macro influencer rates.
After learning about the crucial elements you need in your Instagram post price list, you’ll know what to charge, and you’ll increase your income by 3x!
This post is all about every specific rate you must include in your Instagram post price list to avoid ever getting unpaid and start charging your true value.
Ultimate Instagram Post Price List
The 5+ special rates for your Instagram post price list for influencers
Your base rates
Before we get into all the special rates you need for your Instagram post price list, you first need to establish your base rate. Based on that base rate, you must then establish a base rate for each type of Instagram post that you offer to brands, such as the following:
Instagram Reel
Instagram Story
Instagram photo post
Instagram carousel
You may also want to split your offering for Reels into dedicated and integrated Reels.
1. Exclusivity rate
Brands will almost always request exclusivity, meaning that you will not post any (paid or unpaid) content with products or services from competing brands.
Now, this exclusivity right can be made as broad or as narrow as possible in the contract, so make sure that your brand sponsorship contract includes a narrow definition that does not exclude you from an entire industry, just the direct competitors of that brand. I won’t get into it any further here, but if you want to learn more about this, read my blog post on the 7 Key Things Influencers Must Consider Before Signing Sponsorship Contracts.
But when a brand asks for exclusivity, you should charge them for it. You are limiting future income opportunities by agreeing to this, so you should be compensated for this! You also want to specify that the exclusivity rate you charge is for a certain number of days or months, NOT perpetuity. Perpetuity would mean that you would never be able to work with any competitor of the brand.
It is common for influencers to include an exclusivity rate on their rate card that is a percentage of the base rate. This rate is usually charged per 30 days or per month.
2. Usage rights fee
The next rate you must include in your Instagram post price list is a rate for usage rights.
The usage rights fee is a fee you charge the brand for using your post on their own channels, like their own Instagram account. You’re giving the brand a license to use your content for a certain amount of time.
Make sure to specify in the rate card what the brand may use your content for and to charge different fees for different types of usage.
Otherwise, the brand could use your video anywhere and for anything they want, like on their social media feed, websites, and emails, as well as in paid ads.
Ensure you also specify in your contract where (on which accounts and which websites) the brand may use your content.
I have not seen this a lot on rate cards, as most influencers will just charge a fee for any type of usage. I would include an additional fee for advertising, so you then have the following rates:
A usage rate for organic use
A usage rate for paid ads and marketing
Just like with the exclusivity rate, influencers usually include the usage fee in their influencer rate card as a percentage of the base rate. And this rate is usually per 30 days or 1 month. But, some influencers also charge per 3 months, as this is what is often chosen by brands.
3. Whitelisting fee
The next rate you must include in your Instagram post price list is a whitelisting fee.
Whitelisting means that you grant the brand the right to run IG ads on your account by boosting your sponsored post. The ad appears to viewers as an ad that is run directly from your account, but the brand controls the ad spend.
This is different from the usage rights fee you would charge the ad for running IG ads with your content, as the brand would be running these ads from its own account.
Generally, just like with the exclusivity rate and the usage rights fee, the whitelisting fee will be included in the influencer rate card as a percentage of the base rate. And this rate is usually per 30 days or 1 month.
4. Rate for a link in bio
Another rate you should include in your Instagram post price list is a fee for putting a link to the brand’s product or service in your Instagram bio.
This is a common offering that should not just be included in your base rate.
This rate should also be timebound, as you do not want to have that link in your bio forever. That’s expensive real estate you should charge for on a periodic basis.
You could choose to charge a flat fee or a percentage of your base rate, and you should use the same period as for your usage and whitelisting fees, so per 30 days or 1 month.
5. Revision and editing rates
The next rate you must include in your Instagram post price list is a rate for (additional) rates and edits. This is a crucial rate that many influencers don’t include in their Instagram post price list.
But here’s what happens if you don’t include it:
Certain needy brands (usually those who have a tight budget) will think they can keep asking for changes, and that’s all included in the price.
Even if you have specified how many revision rounds are included in your base price (if any), brands will still push for more because they are not already confronted with the fact that extra revisions will be charged, leaving you in an awkward position to tell them that’s not included and thinking of a rate on the spot.
You will spend way more time on certain IG posts while not being compensated for it, which is also the time you could have spent on other paid opportunities.
By including revision fees in your Instagram post price list, you will be reassured of fair compensation for your efforts.
This is also why I have you include your Instagram post price list in my brand sponsorship agreement template! So the brand is contractually bound to pay you for extra work and all the add-ons it decides it wants, even after you have posted your sponsored post!
Bonus: Package deals
Not all influencers offer this, but a bonus item you may want to add to your Instagram post price list is one or more package deals. You could offer a bundle of multiple and/or different types of content at a small discount, which could persuade a brand to buy a whole package instead of just one IG post.
Here are some examples of package deals you could offer:
One discounted rate for a series of posts over a specified period, like one post a week for a full month (so 4 posts total)
One rate for one or more Reels and a series of stories
One rate for posts on multiple platforms, like one video that is posted on Instagram and TikTok
These add-ons and packages are great money makers that could turn a $1,500 deal into $4,500+ (check out my example below).
Example: Instagram post price list calculator
Now, you know exactly what you need in your Instagram post price list to maximise your brand deals.
Let me show you a practical example by way of an Instagram post price list calculator to figure out how these factors will 3x your income from a single sponsored post.
I’m using the following rates for my example:
Base rate for a single Reel: $1,500
Exclusivity: +30% for 30 days
Usage rights: +40% for 30 days
Link in bio: +10% for 30 days
Whitelisting: +30% for 30 days
Now, let’s say the brand wants the following:
One Instagram Reel
Exclusivity
Usage rights for 2 months
Link in bio for 2 months
Whitelisting for 2 months
We’re assuming that the brand finds your initial draft to be perfect and does not request any additional revisions outside what’s included in the contract.
Now, let’s use the Instagram post price list calculator:
Base rate = $1,500
Exclusivity = 30% x $1,500 x 2 = $900
Usage rights = 40% x $1,500 x 2 = $1,200
Link in bio = 10% x $1,500 x 2 = $300
Whitelisting = 30% x $1,500 x 2 = $900
So, we started with a base rate of $1,500. But you just added on an extra $ 3,300. So, you just went from earning $1,500 on a single post to $4,800! You got more than 3x your brand deal!
And we were taking a conservative approach. Normally, brands will want to do 3 months instead of just 2. That would mean you would have more than 4x your brand deal!
The ultimate Influencer rate calculator to calculate your base rate
Want to know how to calculate your base rate for your Instagram post price list?
Read this blog post: How Much Should I Charge as an Influencer in 2024? 15 Crucial Factors (+ Example Calculation).
In this blog post, I explain which factors determine your base rate and exactly how to calculate your own base rate.
How to create your Influencer rate card (+ template)
The next step is to create your influencer rate card, which you’ll include in your Instagram post price list!
I explain what information you must put on your influencer rate card, including the following:
Which rates you need to include
Descriptions you need for each rate
What currencies
What statistics to include
Essential disclaimers so brands won’t take advantage of you
And all the other essentials!
PLUS, I’m sharing an influencer rate card template for you to use for FREE!
Check out my blog post now!
This post was all about the essential rates to include in your Instagram post price list to 3x your income from brand deals.
Want to know how to maximise every brand deal? Read this blog post on how to Turn a $5,000 Brand Deal into $7,500 with Your Brand Sponsorship Contract (7 Essential Money Terms).
Want to know what you need to include in your contracts for your brand sponsorship deals? Read this blog post on the 9 Key Scoping Terms Every Instagram Influencer Agreement Template Must Have for Influencers.
Need a brand sponsorship agreement to maximise your income and keep your hard-earned cash? Get your contract template on this page of my contract shop!
